Monday, November 17, 2014

Small Business Saturday 2014

It's that time again!  As part of their commitment to supporting small businesses,  American Express is giving registered Cardmembers a special offer when they shop at small businesses on Small Business Saturday, November 29th.

Enroll your eligible American Express® Card and you can get a $10 statement credit from American Express®  after you spend $10+ in a single, in-store transaction at any qualifying merchant on Small Business Saturday, November 29th.  You can take advantage of this offer up to 3x. 
Card registration required. 

Be sure to read the fine print and then register your card. 

Looking for more ways to support small businesses?  Keep it local this holiday season.  Buy Local Berkeley and Plaid Friday are two homegrown resources.

Saturday, November 1, 2014

The Long Good-Bye

Advertisement from the Berkeley Barb

By Hand started from humble beginnings, a collective of sewers operating out of C J.s Garage at Dwight and Telegraph.  In 1974, Susan Powning and Elaine Emery took over By Hand and moved the shop to Walnut Square.  They celebrated by commissioning the now familiar Magritte-inspired print by Berkeley artist David Lance Goines.  When Paula and Romy became owners in 2010, they moved the shop to its fourth and largest storefront, directly across the street from our third location.  This past April, By Hand celebrated its 40th anniversary.  Today, it is with sadness that we must tell you the 41st year will be our last.   

Many of you have been with us from the beginning.  You have fond memories of the soutache embellished blouses, patchwork dresses, and cowboy shirts worn in decades past.  Tucked away in your closets are the yoked pants, the sueded rayon pieces, the tencel shirts, the colorful print blouses, and the beloved rayon culottes.   You come in with stories about your favorite pieces.  Not just articles of clothing but memories of milestones, celebrations, and events.

Deeply rooted in the community, By Hand is proud to be part of your life.  Throughout the years we've dressed you for your children's bat mitzvahs, college graduations, and wedding days.  In our small way, we were there to comfort during cancer treatments and laying parents to rest.  We've helped with outfits for interviews, to speak in front of the U.N., and to celebrate retirements much deserved.  We've counseled men on the perfect shirt to get them from 49 to...gasp...50 and what to wear on a nervous first date.  We must admit, we've wrapped up many a secret gift while some of you were in the dressing room.  With us you've shared stories of romance, how growing old is not for the faint of heart, and the trials and tribulations of raising children.

But all good things must come to an end.  To nip any rumors in the bud, it is not our landlord, our lease, or the economy.  Simply, Paula would like to retire, and Romy would like to try something new.  

After all this time, we wanted to have a long good-bye.  Please don't fret.  We are not closed yet.  Did you hear us?  We repeat, we are not closed yet.  Our lease is up in March and we plan to be here until the end.   We have a fabulous fall season planned for you.  Both new lines and old favorites are scheduled to arrive in the shop.  We'll still be here to help freshen up your wardrobe for fall and to see you through the holiday season.  

Again, we are not closed yet.   Come on in.  Shop.  Reminisce. 

Thank you for your support throughout the years. 

-From all of us at By Hand

For more thoughts from Romy, click here.

Thursday, October 23, 2014

20% Off All Merchandise This Weekend

Fall 3-Day Sale


FridaySaturday, & Sunday
 Oct 24th, 25th, & 26th
 20% Off All Merchandise
 3 Days Only!

Sorry, no price adjustments

Tuesday, October 7, 2014

The Blue-Haired Shopkeeper

My relationship with By Hand began right out of college, when I was hired by Susan and Elaine.  During my first week, Susan pulled me aside.  She pointed out some of our regulars and said simply, “Take a lesson.”  I am not sure what prompted this statement.  Perhaps it was my fearful delivery of, “Let me know if you need anything,” while secretly hoping everyone would say they were okay.  Or maybe it was the same three “grown up” outfits I wore, dutifully rotated each week. 

Following Susan's advice, I paid attention and I learned.  I talked with health workers, film makers, artists, and attorneys.  I talked with people in finance, research, and education.  At By Hand, diversity and talent abound.  You're a smart bunch...confident, warm, and comfortable with yourselves.  At By Hand, I learned to be this way too.  I learned to express my opinions with confidence, to laugh at myself, and to advocate for my needs.  My signature nose wrinkle is familiar to many of you.  I am still a work in progress, but you have helped lay the foundation for the person I am and will become.   I couldn't have asked for a better group of people to help me grow from college student to the woman I am today.

For almost two decades, By Hand has been part of my life.   My journey with By Hand has been similar to many of you who first came to the shop fresh out of college, newly minted adults.  I've progressed from English major to small business owner.  Shopgirl to shopkeeper.  Along the way my hair has changed from black to blue to red to purple to black to blue again.  For many of you, I will always be the blue haired shopkeeper.

I am honored to be part of By Hand.  I hope under my and Paula's stewardship we have done right by the shop, our staff, and by all of you.  By Hand, my staff, and all of you have certainly done right by me.  

Friday, October 3, 2014

Farewell to Loco Lindo Sale

Saturday 10/4  - Sunday 10/12
All Loco Lindo Clothing 20% Off

We are sad to announce that after 22 years of producing vintage influenced apparel, Loco Lindo is closing up shop.  This is your chance to stock up on Loco Lindo dresses, pants, skirts, and tops. 

Sorry, no price adjustments

Friday, September 12, 2014

Closed Sunday, Sept 14th. Gone Strolling'

By Hand will be closed Solano Stroll Sunday.  
The By Hand staff will  be out and about on the avenue 
eating garlic fries, listening to music, and shopping the booths. 
Happy Strolling!

Wednesday, September 3, 2014

Little Pick Me Ups for $20 and Under

Need a little something to perk up an outfit?  We have two new $20 and Under sections in the shop.  Be sure to visit the $20 and Under jewelry case by the desk and the $20 and Under scarf display by the dressing rooms.